3. In this "brave new world," years are dated from the advent of this individual, who is treated as a kind of deity by the society.
From Quiz Huxley's "Brave New World"
Answer:
Ford
The years are recorded as "AF," or "After Ford." Ford, whose assembly lines perfected the division of labor and made mass consumption possible, is the perfect model for this "utopia," where consumption is encouraged in order to perpetuate society, and where a caste system is perpetuated to promote social stability. Terms such as "Our Ford" and "His fordship" are used regularly. These "civilized" people do acknowledge Freud, also, when it comes to psychological matters, explaining that Ford sometimes chooses to be called Freud, but that Ford is the primary manifestation of this "diety."