96. "Why yes, a duck to advertise the benefits of having our supplemental insurance sounds great." Which company used this approach?
From Quiz Please Don't Squeeze the Mascot!
Answer:
AFLAC
The first commercial to feature the duck showed two men, sitting on a park bench by a lake, discussing that insurance that helps you pay your bills when you're injured. But the one talking about it couldn't remember the name of it. Enter the duck. He said, "Aflac", but the men kept talking. He got out of the water, waddled up, and said again, "Aflac". The one man thought the duck wanted food and threw a piece of bread at him. Indignant, the duck kicked the bread back, hitting the man in the face. Yet again, the duck said, "Aflac", this time louder. The guy still said he couldn't remember the name, and the duck shook his head in frustration. To end the commercial, the duck said "Aflac" to a hot dog vendor, who looked at the duck suspiciously and wondered if he had really heard anything. The AFLAC duck made his first appearance in 2000, and has been in many of the company's commercials. The voice was provided by Gilbert Gottfried.