Wrapped in Purple Trivia Quiz

Answer: Dairy Milk

Cadbury Dairy Milk was introduced in 1905. At the time, Swiss brands of milk chocolate were much more popular than British products, so George Cadbury Jr set out to change that. And he was immensely successful. By 1914, Dairy Milk was the company's best-selling product.

Originally, it was sold in unwrapped blocks so that it could be broken up into smaller, cheaper pieces. By the end of the 20th century, Dairy Milk was available in a range of varieties, like Whole Nut.

Answer: Double Decker

Double Deckers consisted of a layer of cereal pieces with a layer of nougat on top. The name refers to double-decker buses. The chocolate bars were introduced to shop shelves in 1976. Double Decker was also made available in a chocolate spread for sandwiches.

Answer: Picnic

Picnic bars hit the shelves in 1958. They contained peanuts, raisins, and caramel, all covered in milk chocolate. The bar wasn't smooth like a Dairy Milk, though - it was bumpy, lumpy, and "deliciously ugly" according to an Australian advertising campaign.

Answer: Flake

Cadbury's Flake recipe was a closely guarded secret. The chocolate bar grew out of an observation a factory employee made about the excess chocolate created when the moulds were filled. The crumbly, flaky leftovers inspired the Flake, which began in 1920. Flakes have been used in vanilla ice cream cones, known as 99s.

Answer: Wispa

After a trial period, Wispa was made available across the UK in 1983. A series of celebrity endorsed adverts featuring the likes of Julie Walters, Victoria Wood, and Peter Cook helped to promote the chocolate bar. In 2003, Wispa was discontinued, but returned in 2008 after a huge internet campaign.

Answer: Crunchie

Crunchies were made with honeycomb (also known as cinder toffee) in the centre with milk chocolate around the outside. They were originally made by the confectionery company J. S. Fry & Sons. Cadbury continued to produce Crunchies after the two companies merged in the early 20th century. To celebrate the turn of a new millennium, Cadbury brought out a champagne-flavoured Crunchie in 1999.

Answer: Buttons

Cadbury buttons were just that: they were bags of Cadbury Dairy Milk, but instead of being presented in a long bar, they were small discs of chocolate. Buttons first went on sale in 1960. They were followed some years later by a white chocolate version. Each bag featured a nursery rhyme until the packaging changed in 1998.

Answer: Time Out

A Time Out was made of two pieces of wafer with a chocolate filling similar in texture to a Cadbury Flake. The whole thing was covered in a layer of milk chocolate. When it was first sold in 1992, there were two Time Out bars in every packet. In 2016, Time Out was discontinued and replaced by Timeout Wafer, which contained only one bar of chocolate in a wrapper.

Answer: Creme Egg

The Cadbury Creme Egg first appeared in 1971. They were only available seasonally between January and Easter. When Cadbury began to produce them year round, sales plummeted, so they went back to only being available for a limited time. The brand had huge success after an advertising campaign that asked "How do you eat yours?"

Answer: Chomp

Cadbury's Chomps were made with different recipes depending on where they were sold. In the UK, a Chomp was made with caramel coated in milk chocolate, but in Australia the chocolate bar also contained a wafer.

The Cadbury company is over 180 years old and has produced hundreds of varieties of chocolate bars, biscuits, drinks, and selection boxes in that time. Even though Cadbury was acquired by an American company in 2010, it still remains an icon of the British food industry.