Quiz Answer Key and Fun Facts
1. What is the most common term used for dead celebrities who continue to make money in advertising revenue?
2. As of 2019, which state allowed the longest amount of time during which a deceased celebrity could earn advertising revenue?
3. What are the most likely reasons that dead celebrities are attractive to advertisers?
4. Which dead celebrity's earnings were enhanced with the sale of mood-mellowing drinks and audio equipment well into the 21st century?
5. Whose widow took Universal Studios to court in the 1960s in an effort to prevent them from profiting from her dead husband's Dracula merchandise?
6. Which product, in 1991, was one of the first to use dead celebrities in its advertising?
7. In 2018, an ad for chocolate bars starring Audrey Hepburn was created in Great Britain. It used a technique that involved cutting and pasting actual scenes from movies into the chocolate commercial to make a whole new commercial starring Ms. Hepburn.
8. Which celebrity, who died with a debt in the millions, would be "thrilled" to know that with royalties and marketing income, his debt was wiped clean within ten years of his death?
9. In the early part of the 21st century, what was the value of marketing dead celebs in North America?
10. Which celebrity's estate lost revenue because family members had initially argued that she did not live in California when she died?
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