It could mean reference or regarding, both mean the same. It is the standard
abreviation for telling the person/company who the memo or letter is addressed
to, what it is concerning. The same as the subject area when sending an e-mail. If you need a source, you can check out
http://www.macmillandictionaryblog.com/business-letter-format
There are dozens of sample business letters there. I just don't have time to
look at them all, but I'm sure you will find what you need. If not, just look
under business letter writing on the internet, and you will find numerous sites
that should be able to help you. I hope I have been of some help. Good luck.