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What is the American fast food chain Burger King called in Australia and what is the reason for the name change?

Question #150268. Asked by Thesuperyoshi.
Last updated Dec 06 2023.
Originally posted Dec 06 2023 1:32 PM.

looney_tunes

Answer has 2 votes

looney_tunes

Moderator
19 year member
3319 replies avatar

Answer has 2 votes.

They are called Hungry Jack's, because the name Burger King was already trademarked, albeit by a reasonably obscure business. The syllables still fit neatly into exactly the same advertising jingle.

When Burger King moved to expand its operations into Australia, it found that its business name was already trademarked by a takeaway food shop in Adelaide, South Australia.

https://en.wikipedia.org/wiki/Hungry_Jack%27s

Dec 06 2023, 2:33 PM

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What is the American fast food chain Burger King called in Australia and what is the reason for the name change?

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