What organic food brand was established by Prince Charles (later King Charles III) in 1990?

In 1985, he converted Home Farm, near his Highgrove estate in Gloucestershire, into a fully organic system. The Duchy Originals venture emerged five years later.

LONDON, ENGLAND - JUNE 03: Prince Charles, Prince of Wales arrives for the National Service of Thanksgiving to Celebrate the Platinum Jubilee of Her Majesty The Queen at St Paul's Cathedral on June 3, 2022 in London, England. The Platinum Jubilee of Elizabeth II is being celebrated from June 2 to June 5, 2022, in the UK and Commonwealth to mark the 70th anniversary of the accession of Queen Elizabeth II on 6 February 1952.

“Since the beginning of the 1980s, when I first had responsibility for managing some land in my own right at Highgrove, I have wanted to focus on an approach to food production that avoids the impact of the predominant, conventional system of industrialized agriculture, which, it is increasingly clear to see, is having a disastrous effect on soil fertility, biodiversity and animal and human health,” Charles told Country Life magazine in 2021.