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Does anybody remember how the candy bar "Twix" was called before it was called "Twix"?

Question #60723. Asked by strangemitten.

peasypod
Answer has 9 votes
peasypod
21 year member
3273 replies

Answer has 9 votes.
When I find myself in Europe, it's called Raider there, possibly it was called this before.

Nov 26 2005, 8:47 AM
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McGruff
Answer has 12 votes
Currently Best Answer
McGruff
25 year member
3694 replies avatar

Answer has 12 votes.

Currently voted the best answer.
Twix® is a candy bar made by Mars, Inc. consisting of a cookie centre topped with caramel and coated in milk chocolate. Being somewhat smaller in cross section than other candy bars, Twix are typically packaged in pairs. Twix was introduced in 1979.

Twix was called Raider in Austria, France, Germany, Sweden, Portugal, Finland and the Netherlands for many years before its name was changed in 1991 to match the international brand name. This name change was met with scorn in Germany. The slogan Raider heißt jetzt Twix, ... sonst ändert sich nix ("Raider is now called Twix, ... nothing else changes") has become a metaphor for botched attempts to make something look more modern by giving it a new, cool name.
link http://www.answers.com/topic/mars-incorporated

Nov 26 2005, 9:55 AM
avatar
romeomikegolf
Answer has 2 votes
romeomikegolf
21 year member
559 replies avatar

Answer has 2 votes.
Just for once a product was renamed to match its original name in the UK. Twix has always been Twix.

Nov 26 2005, 1:13 PM
strangemitten
Answer has 3 votes
strangemitten

Answer has 3 votes.
Thanks to everyone who answered this!

Nov 27 2005, 5:07 AM
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