Twix® is a candy bar made by Mars, Inc. consisting of a cookie centre topped with caramel and coated in milk chocolate. Being somewhat smaller in cross section than other candy bars, Twix are typically packaged in pairs. Twix was introduced in 1979.
Twix was called Raider in Austria, France, Germany, Sweden, Portugal, Finland and the Netherlands for many years before its name was changed in 1991 to match the international brand name. This name change was met with scorn in Germany. The slogan Raider heißt jetzt Twix, ... sonst ändert sich nix ("Raider is now called Twix, ... nothing else changes") has become a metaphor for botched attempts to make something look more modern by giving it a new, cool name. http://www.answers.com/topic/mars-incorporated
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