5. Between 1933 and 1935, all of Mae West's films were financially successful and popular. What happened in 1935 that diminished her film career?
From Quiz Ain't She Sweet!
Answer:
Implementation of the "Hays Code"
Films made from the beginning of the sound era to the implementation of the Hays Office Code are called "pre-code". During this era, film producers were expected to censor their own film. These films dealt with sex, sexual identity, scantly clad women, and risque plots. Mae West thrived in this era. When the heavy censorship hammer fell in 1935, films had to conform to the so-called 'code'. Among the many codes were that married couples, if filmed in bed, must be in twin beds. If couples kissed, the man must have one foot on the floor. And so on.
The Hays Office set a target on "Klondike Annie" (1935), a film based on a play West wrote in 1921. West had become a symbol of the type of film that the office was trying to control. About ten minutes were completely cut by censors. In one scene, West trades clothes with a nun in order to elude being arrested. West then was the nun; the nun became the prostitute.
West was always grateful to the censors. If a line was censored, Mae would ad-lib a naughtier one. If a scene was cut, she would have it re-filmed with more innuendo. Without the help of censors, she commented, no one would know who she was.