6. When Gilbert first hit the big time he chose a distinctive dress style of flat cap, pudding basin haircut and shorts. How did the media describe this "look", taking the name from a UK TV commercial?
From Quiz Gilbert O'Sullivan: Alone Again (Cup of Tea)
Answer:
The Bisto Kid look
There may be confusion as to who suggested his name, but Gilbert's 'Bisto Kid' image was entirely his own creation. In media interviews he gave different reasons for adopting it that ranged through mass market appeal, putting audiences at ease and brand identity to the fact that this was who Gilbert really was. Was it really? Because the look was ditched as soon as Gilbert made it big in America.
"The reason I did all this, short-trousers, short-hair bit was to get to as many eyes and ears as possible This is where people like James Taylor and Elton John have failed - they still quite truthfully have a minority audience - that I don't want." ("Melody Maker", 1970)
"No matter who you are, there is always tension between the performer and the audience. I hope by appearing like this the audience will burst out laughing as soon as I come on. Then we can dispense with that slow painful getting to know you process that can eat up half a concert." ("New Musical Express", 1971)
"I've got knickerbocker suits and things to wear and it's just a laugh really - and it's totally representative of me. ... With an audience, you can have fun and when someone dresses like me, you can do stupid things and have a bit of a laugh. But of course everything is based on music. The idea was to create an image that people could associate with and I hope one day things will get to the stage where I'll just have to have a coat stand, an oil lamp and a boot on the LP cover with nothing else at all and people will know it's me." ("Mirabelle", 1971)
"Anyway the short hair and Chaplin clothes are really me. I've had them for years now. If you can get an image of your own then you've got a head start on anyone else. It's all a question of identity - if you are going to put in that extra effort then people are going to like you for it." ("New Musical Express", 21 Aug 1971)