It serves no useful function, nor could it to be trademark protected: it's simply a marketing design, to distinguish it from other products. I know in the olden days Murine and Visine used to battle each other fiercely for market share, so it was important to be different. "Gets the Red Out" was Visine's grand volley in that war.
cov.com/files/Publication/f612e227-1865-4b89-bafc-36cae1e43a61/Presentation/PublicationAttachment/a0d94f1b-7be5-4bfe-b38e-38bf48e32cc3/oid63717.pdf no longer exists
Response last updated by gtho4 on Dec 16 2016.
Nov 23 2009, 7:02 PM
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