Dr. John Stith Pemberton first introduces Coca-Cola in Atlanta, Georgia. The pharmacist concocted a caramel-colored syrup in a three-legged brass kettle in his backyard.
It's official. Iceland is the world's biggest consumer of Coca-Cola. Its population knocks back 417 (220 ml) bottles a year per capita. That's about eight a week each. 'We don't look at markets as developed and underdeveloped in terms of GDP but in terms of per capita consumption,' says Coca-Cola Greater Europe group president Neville Isdell in the Financial Times. By that criterion, Europe's most underdeveloped countries include Italy, which drinks only 95 bottles/person/year. Former Soviet Union countries Belarus and the Ukraine consume only about 20 bottles per capita, and Poles drink only about 45 bottles each.
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