Answer: Bear Down
In 1926, student body president and Arizona QB John "Button" Salmon was in an auto wreck that proved fatal. While on his deathbed, he told his coach, J.F. "Pop" McKale, to "Tell them...tell the team to bear down." A monument to Salmon -- along with a bust of him -- now stands in front of McKale Center, home of Wildcat basketball. UA's most famous song (but not its fight song), "Bear Down, Arizona," was based on this rally cry.