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Quiz about From Milk To Perfume The Nestl Story

From Milk To Perfume: The Nestlé Story Quiz

From humble beginnings in Europe, by the start of the 21st Century Nestlé was the "world's leading Nutrition, Health and Wellness company". See how much you know about this megacorp's history.

A multiple-choice quiz by darksplash. Estimated time: 5 mins.

Author
darksplash

Time
5 mins

Type
Multiple Choice

Quiz #
341,422

Updated
Dec 03 21

# Qns
10

Difficulty
Tough

Avg Score
6 / 10

Plays
390

Last 3 plays: Guest 147 (1/10), Guest 88 (8/10), Guest 69 (5/10).

Single Page - Timed Game

Question 1 of 10

1. In which European country did Nestlé originate? Hint

France

Austria

Belgium

Switzerland

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Question 2 of 10

2. Which of these was a trademark of the giant Nestlé company? Hint

A cow feeding her calf

A bird feeding chicks in a nest

Lambs suckling from a mother ewe

A woman bottle-feeding a baby deer

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Question 3 of 10

3. In 1875, Nestlé was the first company in the world to produce milk chocolate.

True

False

4. Products involving milk were a staple part of the early history of the Nestlé company. In a departure from its normal products, which of these world leaders did it start manufacturing in the 1930s? Hint

Instant coffee

Frozen soup

Cola

Tinned beans

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Question 5 of 10

5. Throughout its history, the Nestlé company continually diversified. Which of these British canned goods manufacturers did it acquire in 1960? Hint

Heinz

Branston

Carnation

Crosse & Blackwell

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Question 6 of 10

6. Sweet smell of success: after dominating world food markets for many years, in the 1970s Nestlé diversified once again when it acquired a controlling interest in a cosmetics company. Which of these was it? (You're worth an additional 15 points if you get this right). Hint

Giorgio Armani

Yardley

L'Oréal

Estée Lauder

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Question 7 of 10

7. Despite its massive growth, the Nestlé company was hit by a major controversy in the 1970s. Which of these sparked a campaign that called for a worldwide boycott of Nestlé products? Hint

High fat baked beans

Frozen salmon eggs

Baby formula milk

Milk-fed veal

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Question 8 of 10

8. For many years Nestlé produced chocolate and other confectionery, but was not a market leader until 1988 when it bought the British company that produced Kit Kat, then the world's best-selling chocolate bar. Which company was that? Hint

Toblerone

Fry's

Rowntree Mackintosh

Mars

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Question 9 of 10

9. In 2011, the giant food company Nestlé added a new product to its vast American range. Which of these was it? Hint

Chocolate for dogs

Ice cream for dogs

Vacuum-packed curry-flavoured cheese for astronauts

Freeze-dried instant water

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Question 10 of 10

10. For many years, one of the leading confectionery products of the giant Nestlé company was the "Milky Bar". In what guise was the 'Milky Bar Kid' portrayed in many memorable UK television advertisements? Hint

A sailor

A boy scout

A cowboy

A footballer

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Most Recent Scores

Oct 15 2024 : Guest 147: 1/10
Oct 09 2024 : Guest 88: 8/10
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Quiz Answer Key and Fun Facts

1. In which European country did Nestlé originate?

Answer: Switzerland

The company was formed in 1866 by Henri Nestlé at Vevey in Switzerland, where the world headquarters are now based. Henri Nestlé was a pharmacist who wanted to develop a product that could be used by mothers who were unable to breast- feed their children.

It was an immediate success and within five years "Farine Lactée Henri Nestlé" was being used throughout Europe. Nestlé sold his company in 1874 and in 1905 it merged with a rival, the Anglo-Swiss Condensed Milk Company.

2. Which of these was a trademark of the giant Nestlé company?

Answer: A bird feeding chicks in a nest

In the German dialect, Nestlé means "little nest". Henri Nestlé had this made into a coat of arms and it became the company's trademark. For some years Nestlé used the slogan "Expect the best at the sign of the nest". In more recent times it adopted the slogan "Good Food, Good Life".

3. In 1875, Nestlé was the first company in the world to produce milk chocolate.

Answer: False

It is true that Nestlé was heavily involved in baby milk and condensed milk at this time, but it was another Vevey native, Daniel Peter, who came up with the idea of combining milk and cocoa powder to create milk chocolate. His company became the world's largest producer, but ultimately merged with Nestlé, which began producing chocolate in 1904.

Answer: Instant coffee

In the 1930s, there was glut of coffee in Brazil and a lot of research was put into developing 'instant coffee'. In 1938 "Nescafé" was launched and it went on to become one of the world's leading instant coffee brands. WW2 exposed many Americans to Nescafé for the first time, and by 1945, Nestlé sales had risen to $225m a year.

5. Throughout its history, the Nestlé company continually diversified. Which of these British canned goods manufacturers did it acquire in 1960?

Answer: Crosse & Blackwell

Crosse & Blackwell was a venerable English company that traced its roots to 1706. It was well established in the canned food sector by the time Nestlé took it over. The company produced sauces and chutney, as well as a wide range of canned fruits and vegetables. Nestlé sold C&B in 2002.

Answer: L'Oréal

This was the first diversification outside food for Nestlé and came in 1974. For many years L'Oréal used the advertising slogan "you're worth it".
Nestlé subsequently reduced its holding in the company to a non-majority status.

7. Despite its massive growth, the Nestlé company was hit by a major controversy in the 1970s. Which of these sparked a campaign that called for a worldwide boycott of Nestlé products?

Answer: Baby formula milk

Steering a neutral course through the controversy, the critics claimed that by promoting infant baby formula in places like Africa, Nestlé was contributing to the suffering and death of many children. In its defence, Nestlé said that mothers' milk was the best for babies, but in places where mother could not feed their babies, perhaps because of their own malnutrition, then an alternative was needed.

Answer: Rowntree Mackintosh

Kit Kat was first produced by Rowntree under that name in 1935, but its origins go back to the 1920s. Rowntree became Rowntree-Mackintosh and that company was then acquired by Nestlé. Kit Kat was licensed to The Hershey Company for production in the USA.

9. In 2011, the giant food company Nestlé added a new product to its vast American range. Which of these was it?

Answer: Ice cream for dogs

"Frosty Paws" for lactose-intolerant dogs was developed in the 1970s by Dr William Tyznik, a professor of animal science at Ohio State University. He initially marketed it as 'Pet79'. Company buy-outs brought the rights to Nestlé.

Answer: A cowboy

Altogether now, let's sing:
"The Milky Bar Kid is strong and tough
And only the best is good enough,
The creamiest milk, the whitest bar,
The goodness that's in Milky Bar..."
The jingle first appeared in 1961
The 'kid' was almost invariably portrayed as a blond, bespectacled boy of about 12 dressed as a cowboy and who was as good and wholesome as the product.
Milky Bar was a sweet, white chocolate.

Source: Author darksplash

This quiz was reviewed by FunTrivia editor stedman before going online.
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