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Quiz about How Well Do You Know Vegemite

How Well Do You Know Vegemite? Quiz

This is a quiz about one of my favourite foods - Vegemite! As an Aussie I was brought up on it, and still eat it daily. An Aussie cupboard or fridge without Vegemite is unthinkable. These questions start easy and get slightly harder.

A multiple-choice quiz by madkeen4. Estimated time: 5 mins.

Author
madkeen4

Time
5 mins

Type
Multiple Choice

Quiz #
293,986

Updated
Dec 03 21

# Qns
10

Difficulty
Difficult

Avg Score
4 / 10

Plays
1372

One at a Time - Single Page - Timed Game

Question 1 of 10

1. Vegemite is a product high in vitamin B.

True

False

NEXT>

Question 2 of 10

2. What is the main ingredient of Vegemite? Hint

Beef extract

Molasses

Soy

Yeast extract

NEXT>

Question 3 of 10

3. In what year was the song/jingle called 'Happy Little Vegemites' first heard on radio? Hint

1958

1951

1953

1954

NEXT>

Question 4 of 10

4. According to the label, Vegemite is proudly made in Australia since ....? Hint

1921

1922

1923

1924

NEXT>

Question 5 of 10

5. Who were the 'developers' of Vegemite? Hint

Fred Walker and Cyril Callister

Jock McCallister and Cecil McArthur

Fred Callister and Cyril Walker

Jock McArthur and Cecil McCallister

NEXT>

Question 6 of 10

6. In 1988 Kraft released a collectible vegemite jar, what shape was it? Hint

A kangaroo

A teddy bear

A wombat

It was round, nothing special about it.

NEXT>

Question 7 of 10

7. What size was the 1988 collectible jar? Hint

700g

750g

650g

1 kg

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Question 8 of 10

8. What shape would best describe the 70th Anniversary Commemorative jar? Hint

Like a cone with the top cut off

In the shape of Australia, minus Tasmania

Square

An upside down cone, like a vase

NEXT>

Question 9 of 10

9. How was the name 'Vegemite' arrived at? Hint

A national trade name competition with a 50 pound prize pool

The inventors threw 20 possible names into a hat

Vegetable extract for mites

English distortion of Virgin Mother - Vege Mater

NEXT>

Question 10 of 10

10. In an attempt to rival Marmite, what was the name Vegemite briefly re-launched as? Hint

Bovrilla

Supermite

Megamite

Parwill

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Quiz Answer Key and Fun Facts

1. Vegemite is a product high in vitamin B.

Answer: true

Their advertising both on the label, in magazines and on television claims Vegemite as "One of the World's richest known sources of Vitamin B".

2. What is the main ingredient of Vegemite?

Answer: Yeast extract

Apparently made as a by-product of brewing. This would be what gives it that very unique and some say 'acquired' taste.

3. In what year was the song/jingle called 'Happy Little Vegemites' first heard on radio?

Answer: 1954

Two years later advertisements appeared on television putting smiling young children's faces to the voices heard on radio. This campaign was marketed into the late 1960s - puts a rose in every cheek!
In the late 1980s this same campaign was revitalised with the addition of colour.

4. According to the label, Vegemite is proudly made in Australia since ....?

Answer: 1923

A true Aussie icon! It was 'discovered' in 1922, though not readily available until 1923.

5. Who were the 'developers' of Vegemite?

Answer: Fred Walker and Cyril Callister

The Fred Walker company, which subsequently became Kraft Walker Foods from 1926 until 1950, whereupon it changed wholly to Kraft Foods Ltd sought the services of a young chemist, Dr Cyril P Callister to develop a yeast extract spread. He went on to become one of the nation's leading food technologists.

The marketing vision of Fred Walker combined with the scientific talents of Callister resulted in vegemite.

6. In 1988 Kraft released a collectible vegemite jar, what shape was it?

Answer: A teddy bear

Strange, but true. A collectible teddy bear shaped vegemite jar was released. It has a dummy around its neck and is wearing a nappy! It was maddening trying to get the vegemite out of all the little nooks and crannies!

7. What size was the 1988 collectible jar?

Answer: 700g

The thoughts behind an unusual size of a 700g jar are anyone's guess, mine still has the price tag, $4.99 (Aud)

8. What shape would best describe the 70th Anniversary Commemorative jar?

Answer: Like a cone with the top cut off

The 70 years commemorative jar is dark brown (same as beer bottle glass) and has a half inch raised lip around the base. The lid is metal and gold coloured.

9. How was the name 'Vegemite' arrived at?

Answer: A national trade name competition with a 50 pound prize pool

Walker's daughter chose the winning name from hundreds of entries. This initiative, though common for flag designs etc was extremely innovative for a brand name, in its time.

10. In an attempt to rival Marmite, what was the name Vegemite briefly re-launched as?

Answer: Parwill

Marmite already dominated the market, at first Vegemite, as an unknown, failed to lure a decent market share. So Walker decided to rename it. Walker's cute play on words was "If Marmite, then Parwill", however, it was only sold in Queensland and failed. Walker went back to Vegemite and the rest they say is history!

Source: Author madkeen4

This quiz was reviewed by FunTrivia editor Bruyere before going online.
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