Marketing Trivia

1. Between 1996 and 2005, the Jordan Formula One team was sponsored by which brand of cigarette?

From Quiz Lighting Up The Record Books

Answer: Benson and Hedges

Eddie Jordan's team had a golden livery to match the packaging colour of Benson and Hedges, and with an advertising masterstroke, even managed to stick in the memory at races where tobacco advertising was banned, by using the Benson and Hedges typeface but changing the words. Slogans included "Bitten and Hisses" with a snake mascot, "Buzzin' Hornets" with a hornet mascot, "Bitten Heroes" with a shark mascot, or for me the cleverest one; "Be On Edge", which was Benson and Hedges with a few letters blacked out.

From Quiz Nobody's Dead Anymore

Answer: Delebs

The term "delebs" is used in advertising circles to indicate that they are using celebrities who have died in their ad media. It is also a term that is occasionally used in the popular media when they report about the financial concerns of dead celebrities (e.g., tax settlements, etc.).

From Quiz The Man Who Sold the World

Answer: Pompeii

"Gaius Pumidius Diphilus was here" can be found on one of the walls in the ancient city. There is a time stamp attached to it and this has enabled historians to date it back to October 3, 78 B.C. The things that some vandals will write on walls - who'd have thought it? The volcanic eruption that was Mt Vesuvius buried the ancient city of Pompeii under tonnes of ash and, in doing so, preserved a wealth of information. Amongst this are examples of graffiti and billboards advertising a range of things but, in the main, political agendas. Who said social media is a modern-day phenomenon? The Atlantic Daily published a story in March of 2016 indicating that the walls held well preserved public notices advertising a range of items from political campaigns to gladiatorial contests to a lost horse poster. Nowadays historians are hastily scrambling to document and digitalise as much of this data as possible before our modern day vandals scrawl their own forms of graffiti over it.

From Quiz Brand Spanking New

Answer: Oil of Olay

"Oil of Olay" began in South Africa. The skincare product had several names around the world due to copyright and aesthetic reasons. Other names included "Oil of Ulay", "Oil of Ulan" and "Oil of Olaz". In around 1999, Procter & Gamble decided to standardise on "Oil of Olay", although there are still exceptions.

From Quiz Moo-Chandising: Advertising with Cows

Answer: California

The California Milk Advisory Board has been advertising with the slogan "Great cheese comes from Happy Cows. Happy Cows come from California." The ads are generally done in a humorous vein. The "Happy Cows" spots were part of a $33 million advertising effort that was syndicated nationally. It was designed by the Los Angeles firm of Deustch LA, run by famed advertising guru Donny Deutsch. The "Happy Cows" were seen during the 2004 and 2005 Superbowls. California is the United States' second largest producer of cheese, after Wisconsin. PETA unsuccessfully sued the California MAB, claiming that conditions on California farms created cows that were not happy. A judge threw out the case.

From Quiz Memorable US Public Service Campaigns

Answer: Smokey Bear

The US Forest Service began this successful campaign in 1944 with the catch-phrase "Smokey Says - Care Will Prevent 9 out of 10 Forest Fires". in 1947 the slogan was changed to "Only you can prevent forest fires". In 2001 it was changed slightly with "forest fires" replaced by "wildfires". It is one of the most successful American public service campaigns ever.

From Quiz Brand Name or Generic?

Answer: Kleenex

We have gotten into the habit of referring to all tissue as "Kleenex". However, Kleenex is a registered trademark and brand name for only the tissue paper produced by Kimberly-Clark Worldwide, Inc. Kimberly-Clark created the first Western version of tissue paper in 1924, mainly for the purpose of removing makeup remover from the face. Tissue had long been in use in Japan for centuries before Kimberly-Clark began marketing it.

From Quiz U.S. Advertising Icons

Answer: Ronald McDonald

Ronald McDonald, the "hamburger-happy clown", made his TV debut in 1963. He was played by none other than Willard Scott who went on to fame as the weatherman on the 'Today' show. Ronald looked a bit different in the early days. He had curly blond hair, a fast-food tray for a hat, and a paper cup for a nose. His transformation over the years must have been a success because there are McDonald's restaurants world-wide.

From Quiz Advertising Campaigns that Flopped

Answer: Monterey Jack's

During the mid-eighties, Jack in the Box attempted to avoid competition with McDonald's by catering to a more mature, 'yuppie' clientele. Restaurants were redecorated, the menu was diversified, and even the name was changed to the more adult Monterey Jack's. Ray Charles was hired to promote Monterey Jack's in their television commercials. The name change proved an unpopular move, and the name was changed back in 1986.

From Quiz Wow! Double Rainbow! - New Zealand Adverts

Answer: idiot

This is a typical Kiwi phrase used on anti-drink-driving ads. There is also a turned-around version: If you stop a mate from drink-driving, you're a bloody legend.

From Quiz 'Deafening' Displays of Pharmaceutical Ads on TV!

Answer: Using the highest allowed audio level throughout the entire ad.

The FCC does not adjust the volume of programs or commercials, but TV stations are limited as to the peak power they can use for their audio signals. In other words, the loudest TV commercial can never be louder than the loudest part a TV program. TV show use audio levels to create more drama for the viewer, whereas an advertiser wants to grab the viewer's attention by using only the highest level. That's what makes the commercial 'seem' louder.

From Quiz Emblem, Logo, Symbol

Answer: Ralph Lauren

Ralph Lauren has used the polo player logo since 1972. His corporation has gone to court a few times to defend use of the horse and rider. Ralph Lauren was born Ralph Lifshitz in The Bronx, New York. His clothing line has expanded many times and he has branched out of clothing. In 2009, Forbes estimated Lauren's wealth at $2.8 billion, the 224th richest person in the world.

From Quiz Help! I've Fallen and I Can't Get Up!

Answer: PlayStation 2

Who can forget that PlayStation 2 advertisement? People flocking through the streets, literally clambering upon one another to build a huge people mountain reaching up into the sky. And, for a few moments, the person at the very top holding their hands up in triumph, only to fall down and be succeeded by the next person. Ah, what fun that would be.

From Quiz The Goodyear Blimp

Answer: Pilgrim

Pilgrim was the first of the long line of Goodyear's goodwill ambassadors of the air. Her debut came almost a decade after Goodyear began building balloons and airships for the U.S. military, at the Wingfoot Lake Facility in northeastern Ohio, in 1917.

From Quiz Beer Company Slogans

Answer: Budweiser

The "American" Budweiser is brewed by Anheuser-Busch InBev. The slogan is an ironic reference to the slogan of the original Czech Budweiser from Budìjovice, which has been called "The Beer of Kings" since the 16th century.

From Quiz Rrroll up the Rim to Win!

Answer: Tim Hortons

Tim Hortons is a Canadian institution, founded in Hamilton, Ontario in 1964. It was founded by, and named after, former NHL player Tim Horton and his partner Ron Joyce. After the chain received explosive success across Canada, it expanded in the United States. Tim Hortons commands approximately 62% percent of the Canadian coffee market, compared to Starbucks (in the number two position) at 7%.

From Quiz South African Ads: Braaivleis, Rugby, Sunny Skies

Answer: Chevrolet

This advert dates back to the 70s, before Chevrolet pulled out of the country due to sanctions. They are again available in South Africa, but no longer as popular as the other makes.

From Quiz Famous Product Failures (American)

Answer: R.J. Reynolds

Launched in 1988, Premier was a 'smokeless' cigarette. Smokers complained of a charcoal-like aftertaste and the need for special instructions on how to light Premiers. It was gone the next year.

From Quiz Poorly Researched: Advertisement Faux Pas

Answer: 'Pepsi will bring your ancestors back from the dead.'

More often than not, it is the Coca-Cola advertisers that make serious faux pas, and often in the Far East countries, such as China and Taiwan. This advertising campaign lasted a very short time, and was removed from all advertisements when someone finally realised the literal nature of the slogan.

From Quiz "Pop" Commercials

Answer: Coca-Cola

The song was called "I'd like to buy the world a Coke". The advertisement was released in 1971 but somehow I remember it well even though I was not born until 1972. The song in question was reintroduced in an ad during the 1990 Super Bowl game.

From Quiz Indian Commercials!

Answer: ADD Gel

'ADD Gel' uses this commercial. They have also started playing the 'Ketchup song' in it. It was introduced in India in 2000. Now they have started making other kinds of pens. The gel inside the pen gives us a different shade of blue. Other colours have also been introduced.

From Quiz Kotler Demands...

Answer: Negative Demand

Kotler cites the example of employers demand for alcoholics and ex-convicts (for employment) as a case of negative demand.

From Quiz Cigarette Ads and Slogans of Yesteryear

Answer: Chesterfield

According to a 1952 print ad, Chesterfields were provided exclusively on all United's Stratoscruiser flights to Honolulu.

From Quiz Popular Ads

Answer: Exxon

Esso and Exxon are parent companies. The Tiger started in Norway in the early twentieth century, as a leaping tiger emblem on Esso Norway roadside gasoline pumps. In 1959 an advertising agency in Chicago was asked by Exxon to create an advertisement to boost the sales of its petrol. In 1964 the cartoon tiger was introduced with the slogan "Put a Tiger in your Tank". The success of the campaign prompted Time Magazine to proclaim 1964 as the "Year of the Tiger along Madison Avenue". Within a year the cartoon tiger could be found in Europe, Australia and the Far East. The Esso Tiger was retired in the late 1960s but resurrected in 1972, when Esso changed its name to Exxon. Their slogan now said: "We"re changing our name, but not our stripes". BP had told us they were "Beyond Petroleum" and SHell tried to make us believe we went well if we went Shell.

From Quiz Lighting Up The Record Books

Answer: Liu Xiang

In 2004, Liu Xiang became the first male athlete to have been World Record Holder, World Champion and Olympic Champion in the 110 metres hurdles. Upon signing the deal with Baisha, the company's president said, "Everyone likes Liu Xiang and hopes he will soar higher and faster and maintain his sunny, healthy, progressive image." Of the other possible answers, Takuma Sato is a Japenese driver and has raced in Formula One and Indy Car, Won Yun-jong is a South Korean bobsledder and Ryom Tae-ok is a figure skater from North Korea.

From Quiz Nobody's Dead Anymore

Answer: California

In some states such as New York, dead celebrities have no rights to marketing revenue that uses their image. Other states such as California are very particular about the length of time after a death a celebrity has rights to marketing revenue. The celebrity must have been a legal resident of the state at the time of their death before an estate can claim rights to advertising revenue. In California, dead celebrities' estates earn marketing income for 70 years. These can also be bequeathed to heirs in California (something that is not possible in many other states).

From Quiz The Man Who Sold the World

Answer: Benjamin Franklin

The first known paid advertisement in the United States is reported to have appeared in a New England newspaper in 1704. It did not succeed. In the 1760s Benjamin Franklin purchased the Philadelphia Gazette and turned it into a vehicle for communication with the masses. He supported its publication with advertising. In this way he could keep the costs down so that it was affordable to almost "everyman". Not only did Franklin appreciate the power of pictures in advertisements, he was quick to realise how potent white space was and he ensured he left lots of it around his headlines.

From Quiz Brand Spanking New

Answer: Starburst

"Opal Fruits" were launched in the UK by Mars in 1960. When launched in the United States later in the 1960s, they were called "Starburst". The UK version was later renamed as part of a drive for global consistency.

From Quiz Moo-Chandising: Advertising with Cows

Answer: Chik-Fil-A

Chik-Fil-A began their "Eat Mor Chikin" campaign in 1995. The corporate website contains many of the commercials. It also has cow calendars and a wide variety of other cow related merchandise available, including plush dolls. The cows campaign was created by The Richards Group, a Dallas based advertising firm. It started out with billboards and grew into television ads and then a company-wide motif. Chik-Fil-A began in suburban Atlanta in 1946. It is one of the largest fast food chains in the United States, with over 1800 stores in 41 states. The restaurant is known for its Southern Baptist values, closing on Sunday. In 2012, the company had a major controversy over their beliefs on same sex marriage, one of the odder moments of the culture wars between liberals and conservatives in the United States.

From Quiz Memorable US Public Service Campaigns

Answer: Pollution

The iconic "Crying Indian" public service advertisement first appeared on Earth Day 1971. The "Keep America Beautiful" foundation focuses on litter prevention, waste reduction/recycling and community greening & beautification.

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Last Updated Dec 21 2024 5:48 AM

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