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BCG's Growth-Share Matrix Trivia Quiz

Some basic questions about Boston Consulting Group's Growth-Share Matrix.

A multiple-choice quiz by ace_sodium. Estimated time: 5 mins.

Author
ace_sodium

Time
5 mins

Type
Multiple Choice

Quiz #
96,141

Updated
Dec 03 21

# Qns
10

Difficulty
Average

Avg Score
6 / 10

Plays
744

Last 3 plays: klotzplate (10/10), Guest 49 (7/10), Guest 129 (8/10).

One at a Time - Single Page - Timed Game

Question 1 of 10

1. In the Growth-Share Matrix, market growth rate is plotted along the Y axis?

True

False

NEXT>

Question 2 of 10

2. In the Growth-Share Matrix, relative market share is plotted along which axis?

Answer: (One letter - X or Y)

NEXT>

Question 3 of 10

3. Under which cell would SBU's (Strategic Business Units) with high growth rate but low relative market share come under? Hint

Stars

Dogs

Cash cows

Question Marks

NEXT>

Question 4 of 10

4. SBU's with high relative market share as well as growth rate come under stars?

True

False

NEXT>

Question 5 of 10

5. Dogs are companies with ________ relative market share?

Answer: (One Word (Either "High" or "Low"))

NEXT>

Question 6 of 10

6. SBU's under Cash Cow are SBU's with a high market growth.

True

False

NEXT>

Question 7 of 10

7. What is the ideal strategy for a Question Mark? Hint

Throw

Hold

Vaporise

Build

NEXT>

Question 8 of 10

8. What is the best strategy for a strong cash cow? Hint

Throw

Divest

Hold

Harvest

NEXT>

Question 9 of 10

9. _________ should be divested? Hint

Stars

Cats

Dogs

Cash cows

NEXT>

Question 10 of 10

10. _____________is a strategy meant to increase short term cash flow irrespective of long term gains? Hint

Harvest

Throw

Divest

None of these

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Most Recent Scores

Dec 03 2024 : klotzplate: 10/10
Nov 02 2024 : Guest 49: 7/10
Oct 24 2024 : Guest 129: 8/10

Score Distribution

Quiz Answer Key and Fun Facts

1. In the Growth-Share Matrix, market growth rate is plotted along the Y axis?

Answer: True

Market growth rate measures the growth rate of an SBU (Strategic Business Units) - a high growth rate need not ensure a positive cash flow.

2. In the Growth-Share Matrix, relative market share is plotted along which axis?

Answer: X

Relative market share refers to the SBU's market share relative to that of its largest competitor in the same segment.

3. Under which cell would SBU's (Strategic Business Units) with high growth rate but low relative market share come under?

Answer: Question Marks

The term "question mark" is given because the company doesn't know whether the SBU will be successful or not. Neither do they know how much money they should pour in to the SBU.

4. SBU's with high relative market share as well as growth rate come under stars?

Answer: True

As the name suggests, these SBU's are successful but it need not produce a positive cash flow for the company.

5. Dogs are companies with ________ relative market share?

Answer: Low

They also have a low growth rate - they are products that have outlived its utility or unsuccessful SBU's.

6. SBU's under Cash Cow are SBU's with a high market growth.

Answer: False

They have a high relative market share. The Cash Cow SBU's generate maximum revenue.

7. What is the ideal strategy for a Question Mark?

Answer: Build

This strategy must be employed to ensure that Question Marks become Stars.

8. What is the best strategy for a strong cash cow?

Answer: Hold

A strong Cash Cow must be held to ensure they keep yielding a large positive cash flow.

9. _________ should be divested?

Answer: Dogs

Divest the Dogs means to liquidate or sell the business so that the money can be used in other projects.

10. _____________is a strategy meant to increase short term cash flow irrespective of long term gains?

Answer: Harvest

This strategy is generally employed to weak Cash Cows or Dogs.

Source: Author ace_sodium

This quiz was reviewed by FunTrivia editor Brainyblonde before going online.
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