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Kotler Demands... Trivia Quiz

In Marketing, demand can be subcategorised into different types; here's a look at some of them. Questions are based on Philip Kotler's, "The Major Tasks of Marketing Management".

A multiple-choice quiz by ace_sodium. Estimated time: 3 mins.

Author
ace_sodium

Time
3 mins

Type
Multiple Choice

Quiz #
128,624

Updated
Aug 05 22

# Qns
5

Difficulty
Average

Avg Score
3 / 5

Plays
851

One at a Time - Single Page - Timed Game

Question 1 of 5

1. In this case of demand, the market actually dislikes the product. It may be willing to incur a cost to avoid using such a product. What is this demand better known as? Hint

Full Demand

Negative Demand

Impartial Demand

Hate Demand

NEXT>

Question 2 of 5

2. This is the ideal form of demand an organisation is experiencing when it is operating to its full potential as well as meeting customer requirements. What is this demand also known as? Hint

Full demand

Synch demand

Positron demand

Negative demand

3. In this type of demand, the company may not be able to meet its consumer requirements - in fact the need for a commodity is more than its supply. What is the name given by Kotler for this type of demand? Hint

Overfull Demand

Positron Demand

Unwholesome Demand

Demarketing

NEXT>

Question 4 of 5

4. Most organisations face this type of demand - the demand fluctuates on a periodic basis. The demand may vary with respect to days, seasons, years etc. What was the term Kotler used to define this type of demand? Hint

H Demand

Regular Demand

Irregular Demand

Methodical Demand

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Question 5 of 5

5. According to Kotler, consumers may have a strong need, a need which can't be satisfied by an existing product. He cites the examples of harmless cigarettes etc. as examples of this type of demand. What did he term the demand as? Hint

Latent Demand

Fusion Demand

Surface Demand

Pool Demand

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Quiz Answer Key and Fun Facts

1. In this case of demand, the market actually dislikes the product. It may be willing to incur a cost to avoid using such a product. What is this demand better known as?

Answer: Negative Demand

Kotler cites the example of employers demand for alcoholics and ex-convicts (for employment) as a case of negative demand.

2. This is the ideal form of demand an organisation is experiencing when it is operating to its full potential as well as meeting customer requirements. What is this demand also known as?

Answer: Full demand

However the organisation must continually review its operations so as to retain the "full demand". This is especially necessary for organisations with a lot of competitors.

Answer: Overfull Demand

Demarketing is a strategy employed to combat Overfull demand. Kotler cites the example of certain parks which are overcrowded (and can't meet the required demand). Hence a need to reduce consumer's interest in that product exists.

Answer: Irregular Demand

Kotler suggests the use of 'Synchromarketing' to combat this problem. Most firms use Yield management like differential tariffs, off-season incentives etc. to optimize their profits.

Answer: Latent Demand

According to Kotler, an Organisation may study the potential market for a commodity with latent demand. If it is attractive enough for the company, then the company can proceed to meeting this demand.

Source: Author ace_sodium

This quiz was reviewed by FunTrivia editor Exit10 before going online.
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