26. "Centipede" was created by Dona Bailey and Ed Logg in 1981 with the express purpose of trying to appeal to a broader base of players (not just males) with a non-traditional game. Which American company, which also made "Asteroids", produced it?
From Quiz Arcade Nostalgia: "Centipede"
Answer:
Atari
Dona Bailey was one of the only female video game designers in the industry in the early 1980s, becoming interested after hearing the song "Space Invader" by The Pretenders. She left her programming position with General Motors and moved to California, taking a job with Atari, Inc.
Bailey was the software developer and software engineer on "Centipede," while Ed Logg worked on the game design. Between them, they designed a game that was a change from the usual space battle or fighting game. Sure, it was still a first-person shooter, but it wasn't quite the same. One of the other features that made it appealing to the 'other' gender was the colour scheme, which used the softer pastels.
"Centipede" ended up becoming Atari's second best selling coin-op arcade game, and it reached its goal of appealing to a wider audience, with about a 50-50 split of male to female players.