It Pays To Advertise! Trivia Quiz

Answer: An egg

Whilst any of these could be considered part of an English breakfast, it was the Egg Marketing Board's slogan, first introduced in 1957, that achieved national recognition for their catchy adverts extolling the health benefits of starting the day with an egg for breakfast. Later, the slogan found its way to television with advertisements starring Tony Hancock, Patricia Hayes and others, which appeared from 1965 to 1971.

The Egg Marketing Board also introduced the 'Lion Mark', the stamping of a lion on each egg as a mark of quality control and freshness. The Board closed in 1971 and the 'Lion Mark' disappeared until the British Egg Information Service was set up in 1986, when it made a welcome return. Around 85% of British eggs are stamped with the 'Lion Mark'.

Answer: British Telecom

British Telecom ran this slogan starring actress Maureen Lipman as Beattie (BT) the chatty grandmother in its 'It's good to talk' TV advertisements in the 1980s. There were several different versions of the advertisement which introduced the viewer to Beattie's conversations with her large circle of friends and family, with performances by such household names as Richard Wilson, Clive Swift and Caroline Quentin among others.

The campaign also featured actor Bob Hoskins as the front man. Probably the best-known in the saga, the 'You got an Ology?' advertisement regarding Beattie's grandson's exam results was voted 14th most popular advertising slogan of all time by British TV viewers in 2000.

Answer: Fairy Liquid

Fairy Liquid is manufactured in England by Procter and Gamble (UK) at the company's West Thurrock factory in Essex. Procter and Gamble (UK) belongs to the multi-national corporation based in Ohio, which makes and sells many products from soaps and household cleaning materials to pet foods and babies' nappies. The company have sponsored radio series in the USA since the 1930s, and it is this that is believed to have led to the term 'soap opera'.

In the British advertisements for Fairy Liquid, actress Nanette Newman starred in many of the advertisements throughout the 1980s. The year 2010 saw Fairy Liquid's 50th anniversary and the product was sold in remakes of the 'traditional' bottle design featuring the nappy-clad 'walking baby' to celebrate.

Answer: Carlsberg

The Carlsberg Group has its headquarters in Denmark's capital, Copenhagen. It was founded in 1847 and is one of the largest breweries in the world. Carlsberg is brewed under licence in many countries worldwide. The company, named after his son Carl, by founder J C Jacobsen, also brews several other lagers including Tuborg and Elephant Beer, a strong export lager which has been around since 1955.

Their slogan 'Probably the best lager in the world' was promoted by advertising agency Saatchi and Saatchi in 1973, originally with the UK market in mind.

Answer: Access

Access was set up by a consortium of four other leading British banks anxious to get a foot on the credit card ladder. It was launched in 1972 in direct competition to the UK's first credit card, Barclaycard, which had dominated the UK credit market since its inception in 1966. Prior to Barclaycard, there had only been credit vouchers and charge cards for British consumers. With the rapid expansion of the credit industry there are now many credit cards and store cards available, at varying terms and rates of interest.

The Access card name disappeared in 1996 when the company merged with MasterCard.

Answer: Toblerone

Theodor Tobler and his cousin Emil Baumann devised the recipe for the first Toblerone bar in 1908 in Bern, Switzerland, where Tobler's father had his confectionery business. The company merged with confectioners Suchard in 1970, and is now part of the Kraft Foods Group.

The range has been expanded over the years to include plain and white chocolate versions, also honeycomb, praline, fruit and nut and others. Toblerone is well known for its triangular shape and packaging. The mountain shown in the logo is the Matterhorn, on the Swiss-Italian border.

Answer: Thomas Cook

Thomas Cook was a true pioneer in the early days of the travel industry. Born in Derbyshire in 1808, he was a keen advocate of the temperance movement, and came up with the idea of arranging tours for temperance societies in conjunction with the Midland Counties Railway in the 1840s.

The tours proved so popular he was able to launch his own business. The company was hugely successful, and he branched out into arranging tours abroad, in partnership with his son. Thomas Cook retired in 1879 with his son continuing the business.

The company remained in the family until it was bought out in 1928. A merger with Co-operative Travel in 2011 made Thomas Cook the UK's biggest travel agency. Sadly, following several troubled years, it went into liquidation in 2019 and ceased trading - a sorry end to an historic firm.

Answer: Pepsi

Pepsi was invented in 1898 by pharmacist Caleb Bradham in New Bern, North Carolina, where he had a drug store. The original Pepsi-Cola Company, as it was known, went bankrupt during the Great Depression, but retained its popularity under new ownership. Pepsi's ongoing rivalry with Coca-Cola, which had been invented in 1886, is legendary, with the two companies competing with one another regularly through their imaginative advertising, although Coca-Cola outsells Pepsi in most parts of the world.

Pepsi, Coca-Cola and Dr Pepper were coincidentally all invented by pharmacists.

Answer: Mars

Believe it or not, the Mars Bar first hit sweet shop shelves in England as early as 1932. They were invented in a small factory in Slough, Berkshire, by Forrest Mars, (son of the founder of the American company Mars Incorporated Frank C Mars), during his spell in England to promote the company abroad. Still made at Mars Headquarters in Slough, there have been changes to Mars Bars over the years including slight recipe changes and reductions in size, not all of which have been popular! There have also been various limited editions, some of which have become permanent, and Mars ice cream bars are popular too.

The company is one of the area's biggest employers; around three million Mars Bars are made in the UK daily!

Answer: Dog, cat and mouse

Picture the scene... A comfortable room lit only by the gentle flickering of a real coal fire. Slowly, the door opens. A bulldog crosses the room and selects the choice position on the hearthrug in front of the fire, uttering a sigh of contentment. Hearing a noise, he looks round, to see a long-haired black and white cat sidling up to him. The cat gives him a playful kiss on the ear and they settle down together to enjoy the comfort. Wait! What's this? To the sound of Carole King singing 'Will You Still Love Me Tomorrow?' a white mouse runs into the room, and ensconces itself between the cat's paws. Ahhh!

The cat and mouse leaning towards each other and appearing to kiss was apparently unplanned during filming and led to one of the most endearing and irresistible TV adverts of all time.