Quiz Answer Key and Fun Facts
1. In 1985, the American fast food restaurant Jack in the Box decided to change its name to something more mature. What was the new name?
2. When middle-aged advertising executives attempt to use urban slang, it's often hilarious. Which fast food chain's 'I'd hit it' banner ad led people to wonder just what people were doing with their burgers?
3. In 2007, Dr. Pepper announced that they had hidden something in a historic Boston cemetery, causing police to have to barricade the gates against a gaggle of treasure hunters. What was hidden there?
4. Baseball promoters often try to fill the seats with giveaways and promotions designed to entice fans. Which of these promotions did NOT end with a near-riot that caused the home team to forfeit?
5. Remember the old American Burma Shave ads? The first four signs would tell a rhyming joke or story, with the fifth one reading 'Burma Shave'. In 1955 the company found itself in a bind, when one customer demanded they make good on their offer to send him to which exotic location?
6. When you air a commercial, you're legally bound to provide the goods and services advertised. But what about things offered that are clearly just a joke? In 1996 a man sued Pepsi, claiming that, as per their commercial, he should be able to cash in seven million Pepsi points for what expensive item?
7. When you publicly advertise a price, you can't very well go back and change it, can you? In 1986, Silo Electronics offered a stereo for $299. Only they didn't say dollars, but a slang word. They soon found their stores inundated with what useless items?
8. A new trend in advertising is viral marketing, where non-traditional methods, such as graffiti, web videos, and other methods are used to promote a product. In 2007, the city of Boston went on a terror alert when several LED placards were mistaken for bombs. They turned out to be promotions for which movie?
9. In 1989, Nike filmed a commercial featuring the Samburu tribesmen of Kenya wearing Nike sneakers. At the end of the commercial, one man looks at the camera and says something in his native Maa language. The caption reads 'Nike. Just do it.' Unfortunately, an anthropologist realized that's not what was said. What did the man really say?
10. Sometimes, it's nobody's fault. You do the market research, you design the package, you come up with a catchy name...and then whammo, you're punched in the face by circumstances beyond your control. Take the 1970s product 'Ayds'. What was it?
Source: Author
Czolgolz
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stedman before going online.
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