Around the World with Brands and Advertising Quiz

Answer: Camembert cheese

This slogan was used in the eighties in particular. "President" eventually made butter and other types of cheeses. The brand was formed in the sixties. The slogans have evolved over the years and the brand has added other cheeses.
"Évidemment", on a language note, really means obviously rather than evidently. It's one of the 'faux-amis' that sounds similar.

Answer: A Chinese chimera

The Kirin Company was founded by a Westerner who was Norwegian and American in Yokohama, Japan in the late nineteenth century. The Quilin is a chimera but the word kirin may also refer to a giraffe. Ichiban means number one. In the early 2000s Anhauser-Busch took over the brewing for the product in the USA which led to legal action for customers who felt deceived by their purchase of an imported beer which hadn't come from Japan.

Answer: Hyundai

Subaru and Honda are Japanese of course. The H logo for Hyundai is actually two people shaking hands to indicate cooperation.

Answer: A daring man who braves any danger just to place Cadbury's chocolates on a lady's pillow

The slogan goes, "All because the lady loves..." and then Cadbury's Milk Tray. "Milk Tray" was introduced back in 1915 as a moderately priced box of chocolates. The James Bond type character was used for the product from 1968 to 2003. In 2015, Cadbury announced that it would be reviving the character to mark Milk Tray's centenary, and launched a campaign to find a new man (or woman, apparently) to take on the role. Early in 2016, it was announced that a real-life fireman from Liverpool had won the part.

Answer: Aubade

"Aubade" was founded by Doctor Bernard in 1875 and the brand created in the fifties. When corsets began to lose their popularity underwear began to undergo changes and bras and girdles were introduced. "Aubade" was one of the brands known for their very sensual imagery. Even in the dead of winter, you'd find these ads on the French bus stops.

Answer: A young woman promoting Cadbury's flake chocolate

Once again Cadbury introduced a brilliant advertising scheme using an actress clearly enjoying the pleasure of flaky chocolate. The advertisement was so sensual that it had to be taken off the air at one point in the 1970s. Admittedly, the slogan was catchy, "Only the crumbliest, flakiest chocolate, tastes like chocolate never tasted before".

Answer: Benneton

The Benetton family created their clothing company in 1965. When in the 1980s they gave creative control to photographer Oliviero Toscani and others for the "United Colors of Benetton" ad campaign a new era was ushered in with controversial imagery on world issues such as racism, AIDS, war and poverty.

The advertisement cited in this question was part of the "UNHATE" campaign in which world leaders were shown kissing each other. The Vatican threatened to sue them for using the picture of the Pope.

Answer: Vegemite

The 1950s jingle of the "Happy Little Vegemites" was re-released. Vegemite is a yeast extract that was a source of vitamins and was promoted for health reasons in Australia whereas Marmite was the British version. The song by Amanda Palmer goes like this,
"We're happy little Vegemites
As bright as bright can be
We all enjoy our Vegemite
For breakfast, lunch, and tea
Our mummies say we're growing stronger
Every single week
Because we love our Vegemite
We all adore our Vegemite
It puts a rose in every cheek'

Answer: Maggi's Two Minute Noodles by Nestle

The rise of the Maggi's brand in India is legendary as it came at a time when the snack market was wide open. The slogan helped to promote it. Unfortunately, discoveries as to the actual unhealthy contents of the noodles led to questions about promoting it as a snack food. For many Indian adults however, it represents their youth. Barfi is available in my area of California and it is really a delicious sweet.

Answer: LG Cyon phone using Android technology

The original hit song "Lollipop" was in 1958 by Julius Dixson and Beverly Ross. Legend has it that Julius's excuse for being late was that his daughter got her hair stuck in a lollipop. The word sounded good and it was history. The remake however was used to launch the product and the energetic K-Pop band did a colorful number inspired by this song. I do not know if freeze-dried Kim Chi exists but I would try it if I found it.

Answer: Lotte Fit's Link chewing gum

The Lotte Fit's cat attracted a lot of attention. There are other equally creative publicity campaigns for the gum. But once you've had an enormous cat take you to work, where do you go from there?

Answer: frozen pizza

Norwegians really love this pizza and many joke that it's the national dish. Liverpostei is a tinned pate with pictures of children on the tin which thankfully contains no children! Kalrabi is the rutabaga and many Scandinavians eat rutabaga.

Answer: Moschino Barbie

Designer Jeremy Scott said he was inspired by Barbie when he was a boy in the nineties and therefore a kind of retro 'faux-mercial' was created and the boy was like he was growing up. Moschino and Mattel joined forces to create this doll.

Answer: Lanolin

Early advertisements for the product were notorious for avoiding saying what the product actually would do. But the advertising was successful in creating a glamorous image. Lanolin is actually 'wool wax' from sheep so the glamorous name certainly sounds better. Oil of Ulay, Ulan and Olaz are also found in various countries.

Answer: A Chinese man

The slogan is "Change begins with Qiaobi". The controversial advertising campaign made great waves as being blatantly racist but the company denied it and claimed it was just trying to gain attention for its product. They also tried to claim that racism was in the eyes of the beholder.

A similar campaign had been used in Italy but the slogan was "colored is better" as they put a sleazy white man into the washer and he came out a muscular black man. The Chinese ad is very similar to this one. Time will tell if this kind of advertising will persist or if the international attention it received will spur advertisers to keep up this type of thing.